Asian Tour’s Objectives

• Build a sound commercial platform to encourage commercial partners to build long-term relationships with the Asian Tour
• Re-invest surplus funds back into the Asian Tour to help build a stronger and more successful Tour that benefits it’s members and partners
• Increase the number of tournaments and prize money for members
• Develop and promote the sport of golf throughout Asia
• Establish mutually beneficial working relationships with its fellow members of the International Federation of PGA Tours and all other golf associations; at all times acting in the best interests of the development of the game.

Asian Tour’s Activities

• Manage and control the Asian Tour’s schedule of tournaments
• Develop new tournaments for the enhancement and growth of the Asian Tour
• Develop and manage a fully integrated Asian Tour commercial programme
• Secure sound partner agreements with tournament promoters
• Provide quality servicing to all commercial partners of the Asian Tour
• Develop and manage Asian Tour related business and marketing activities including sponsorship, licensing, merchandising; image exploitation, television production and distribution, radio, photography, internet
• Provide professional technical administration to all Asian Tour tournaments
• Support promoters and sponsors in the organisation and staging of events
• Own and operate its own events