Objectives and Activities

Asian Tour’s Objectives

Build a sound commercial platform to encourage commercial partners to build long-term relationships with the Asian Tour
Re-invest surplus funds back into the Asian Tour to help build a stronger and more successful Tour that benefits it’s members and partners
Increase the number of tournaments and prize money for members
Develop and promote the sport of golf throughout Asia
Establish mutually beneficial working relationships with its fellow members of the International Federation of PGA Tours and all other golf associations; at all times acting in the best interests of the development of the game.

Manage and control the Asian Tour’s schedule of tournaments
Develop new tournaments for the enhancement and growth of the Asian Tour
Develop and manage a fully integrated Asian Tour commercial programme
Secure sound partner agreements with tournament promoters
Provide quality servicing to all commercial partners of the Asian Tour
Develop and manage Asian Tour related business and marketing activities including sponsorship, licensing, merchandising; image exploitation, television production and distribution, radio, photography, internet
Provide professional technical administration to all Asian Tour tournaments
Support promoters and sponsors in the organisation and staging of events
Own and operate its own events