The completion of the International Series Japan presented by Moutai at the weekend – won so magnificently by Australian Lucas Herbert – meant for the third successive event The International Series boasted a strong presenting partner.

And with the International Series Cambodia presented by Royal Group recently unveiled, The International Series is most definitely in the spotlight in 2025.

All 10 events have now been finalised with five boasting presenting partners. Four of them are groundbreaking inaugural tournaments while another features a brand new title sponsor, highlighting the growing attraction of the brand.

Launched in March 2022 as a LIV Golf-backed series of elevated events on the Asian Tour, the series got underway at the International Series Thailand at Black Mountain Golf Club, Thailand.

Since that inaugural tournament, the series has visited 15 countries including destinations in the Middle East, North Africa and the United Kingdom, firmly establishing The International Series as a global brand, while providing the best playing opportunities to elite golfers as well as the best regional and local talent.

Fast forward to May 2025. The series continues to expand, with four new markets this season, in India, Japan, Cambodia and the Philippines.

Picture by Graham Uden/54.

The addition of a legacy event, the Singapore Open, further strengthens a robust calendar which also features welcome returns to Macau, Morocco, Indonesia, Hong Kong and Saudi Arabia.

The growing appeal of the brand is evident by the addition of strong commercial partnerships supporting each of the new events.

Giant real estate company DLF was presenting partner of the International Series India; Chinese beverage maker Moutai presented the International Series Japan; Cambodian conglomerate Royal Group will present the International Series Cambodia, and Bingo Plus will present the International Series Philippines.

Earlier this year saw the second edition of the International Series Macau presented by Wynn, further evidence of the brand’s appeal.

Moutai has also been named as title sponsor of the storied Singapore Open, a legacy event in the region which returns to the Asian Tour calendar after a hiatus of three years.

Rahul Singh, Head of The International Series, said: “The International Series is making a real impact on the industry and contributing to an unheralded new era for the sport, transforming the golf landscape for everyone, from global superstars to regional talent and prodigious amateurs.

“Driven by our unique offering, we have made significant commercial strides particularly in 2025, welcoming numerous new partners, cementing the allure of The International Series as one of the most attractive opportunities in men’s professional golf.”

The impact of The International Series is not just commercial. A number of players from the Asian Tour have taken the pathway to the LIV Golf League in the past four years, while the appearance of superstars such as Bryson DeChambeau, Joaquin Niemann and Patrick Reed on the series has further elevated the offering.

Picture By Ian Walton/Asian Tour.

LIV Golf CEO Scott O’Neil said: “LIV Golf is committed to creating more player pathways throughout professional golf, and The International Series continues to play a huge role in the sport’s global growth.

“The Series is bringing many of golf’s biggest names to new markets while opening opportunities for the stars of tomorrow to compete with the very best, and we couldn’t be more excited for its future.”

Next stop on the series is the International Series Morocco – being played at Royal Golf Dar Es Salam (Red Course), 3-6 July.