The Asian Tour and Maeil Business Newspaper have come together to form an exciting new media partnership that will further strengthen their relationship.

Maeil Business Newspaper is one of Korea’s leading business media outlets and are owned by Maekyung Media – the long-standing title sponsor of the GS Caltex Maekyung Open, which took place last week.

The new arrangement will see Maeil Business Newspaper provide year-round coverage of Asian Tour events in their online edition, in Korean and English.

It promises to be important exposure in a key market for the Asian Tour, who will work closely with the newspaper to ensure they are fully supported in order to maximise coverage.

Maeil Business Newspaper celebrated its 60th anniversary in 2026.

Since publishing its first issue on March 24, 1966, it has served as a trusted guide to Korea’s economy.

It is the flagship publication of Maekyung Media, which connects with an audience of more than 20 million through an integrated network spanning newspapers, magazines, and digital/mobile platforms. This reach includes MBN, a nationwide general programming television channel, and Pulse, its English-language news platform. It is also internationally known for hosting the World Knowledge Forum, Asia’s largest business forum, as well as the GS Caltex Maekyung Open.

Founded in 1982 by Maeil Business Newspaper, the GS Caltex Maekyung Open is one of Korea’s most prestigious atournaments. It is known as Korea’s Masters, as the winner dons a Green Jacket.

Main picture: Cho Minn Thant, Commissioner & CEO, Asian Tour and Jeonghwan Wi, CEO of Maeil Business Newspaper pictured at the signing ceremony at the weekend.